Why It Matters
Traditional research often stops at numbers and surveys. But people don’t act based on tick-box answers; they act on context, culture, and lived reality. To change behaviour, you must first understand it
Our Approach
- We immerse ourselves in the customer’s environment.
- We use qualitative research,ethnograph, and cultural intelligence to decode hidden drivers of behaviour.
- We turn insights into actionable strategies that reflect real motivations, not assumptions.
Example
When Puma needed users to adopt use of LPG gas through the clean cooking initiative, we created a campaign that resonated with the audience in a langage they understood “Bei kama ya Mkaa” since they thought Charcoal was cheaper puma Achieved over 100% of the target