Access Bank Double Acouisition
How did we support
Ang’kol provided strategic advisory and route-to-market solutions for Access Bank’s acquisition of BancABC and Standard Chartered’s retail arm, ensuring seamless market integration. Leveraging deep local insights and stakeholder mapping, we designed localised engagement strategies, customer migration frameworks, and rebranding roadmaps to retain trust, optimize market penetration, and align operations with Access Bank’s growth objectives turning a complex transition into a cohesive growth opportunity.
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How did we support
Ang’kol provided strategic advisory and route-to-market solutions for Access Bank’s acquisition of BancABC and Standard Chartered’s retail arm, ensuring seamless market integration. Leveraging deep local insights and stakeholder mapping,
we designed localised engagement strategies, customer migration frameworks, and rebranding roadmaps to retain trust, optimize market penetration, and align operations with Access Bank’s growth objectives turning a complex transition into a cohesive growth opportunity.
Our Approach
- Every campaign begins with a clear behaviour-change objective.
- We design communication around emotional triggers, social proof, and cultural cues that matter to the target audience.
- We measure success not by “reach” but by shifts in behaviour adoption, repeat use, or loyalty.
Example
When girls between the age of 9-14 in Iringa needed to be vaccinated against HPV, we curated a campaign that took into account cultural nuances where fathers are the decision makers.
Puma Gas behaviour Change campaign
What Occured
Ang’kol drove Puma’s clean cooking gas adoption by turning insights into action. Research revealed gas had better cost savings over charcoal an unexpected key motivator which became the core of our behavior-change campaign.
By reframing the narrative around affordability (not just policy compliance), we accelerated adoption, helping Puma convert 10,000+ tons within 2 months through targeted awareness and value-driven messaging.
Our Approach
- Every campaign begins with a clear behaviour-change objective.
- We design communication around emotional triggers, social proof, and cultural cues that matter to the target audience.
- We measure success not by “reach” but by shifts in behaviour adoption, repeat use, or loyalty.
CRDB Forms
User Centered forms
When CRDB needed to streamline their forms, Ang’kol applied User-Centered Design principles to create intuitive, stakeholder-friendly solutions. By prioritizing ease of use for both customers and bank staff,
we simplified form-filling and data retrieval freeing up bank resources while improving efficiency. The result? A seamless experience that met the needs of all stakeholders, reducing friction and enhancing operational productivity.
Our Approach
- Every campaign begins with a clear behaviour-change objective.
- We design communication around emotional triggers, social proof, and cultural cues that matter to the target audience.
- We measure success not by “reach” but by shifts in behaviour adoption, repeat use, or loyalty.
Example
When girls between the age of 9-14 in Iringa needed to be vaccinated against HPV, we curated a campaign that took into account cultural nuances where fathers are the decision makers.
Uptake Of HPV Vaccination In Iringa
How did we support
Ang’kol drove Puma’s clean cooking gas adoption by turning insights into action. Research revealed gas had better cost savings over charcoal an unexpected key motivator which became the core of our behavior-change campaign.
By reframing the narrative around affordability (not just policy compliance), we accelerated adoption, helping Puma convert 10,000+ tons within 2 months through targeted awareness and value-driven messaging.
Our Approach
- Every campaign begins with a clear behaviour-change objective.
- We design communication around emotional triggers, social proof, and cultural cues that matter to the target audience.
- We measure success not by “reach” but by shifts in behaviour adoption, repeat use, or loyalty.
EVOLVE
CRDB Bank Evolve Strategy
Ang’kol was commissioned by CRDB to develop a communication and engagement strategy to support the
rollout of their new five-year corporate strategy and ensure adoption across all levels and regions.
We designed a framework with targeted interventions that enabled CRDB to build internal strategy
ambassadors who could communicate, champion, and drive implementation.
The Result
A scalable approach that strengthened alignment, increased ownership, and supported seamless
execution.
Our Approach
- Every campaign begins with a clear behaviour-change objective.
- We design communication around emotional triggers, social proof, and cultural cues that matter to the target audience.
- We measure success not by “reach” but by shifts in behaviour adoption, repeat use, or loyalty.
Example
When girls between the age of 9-14 in Iringa needed to be vaccinated against HPV, we curated a campaign that took into account cultural nuances where fathers are the decision makers.